NFDA’s Driving Digital 2022

Thursday 12 May 2022
Central Hall Westminster

auto trader


NFDA’s premier digital marketing event of the year

Driving Digital is the NFDA’s premier digital marketing event of the year and, this year, it’s coming to London. Leading industry figures will share insightful and informative presentations.

This year we’re delighted to announce Eddie Hawthorne, Chief Executive and Group Managing Director at Arnold Clark, and Kim Costello, Chief Marketing Officer at Pendragon, will be joining us from a retailer perspective. As well as looking at the macroeconomic climate, we will focus on the increasing speed of digitisation and electrification over the past two years.

We will look at how to best prepare for the challenges ahead, at the same time as emerging from the pandemic, stock shortages and rising living costs.

Lastly, Driving Digital 2022 is an excellent opportunity to network with your peers and, if you are in London for the AM Awards that evening, it’s a great start to celebrating the automotive industry.

What’s on

Driving Digital is about digital acceleration, focusing on the success retailers have made of their online channels during the pandemic, and how it’s shaped the automotive industry in both the short and the long term.

We’ll look at the impact that the rapid adoption of online sales by both retailers and car buyers has had on the retailing landscape; to understand the opportunities it presents, and to hear first-hand how the leading automotive businesses are driving efficiencies, going electric and green.

In addition, we’ll look at how best to prepare for a more challenging macroeconomic climate and how to prepare for the bumps in the road.

Teas and coffees will be ready for you on arrival from 9.30, with registration from 10 am.

Please allow plenty of time for the London commute!

Driving Digital will start at 10.30 and finish at lunchtime.

View Agenda

Who is speaking

This year, the NFDA is delighted to welcome a whole host of amazing speakers to our event. Each speaker will be discussing ways their sector of the automotive industry is pushing to go digital and pioneer for a greener future.

The speakers include Eddie Hawthorne, Ian Plummer, Kim Costello, Marc Palmer, Neil Addley and Owen Edwards.

View Speakers


Thursday 12 May 2022


Central Hall Westminster

Places are strictly limited

Book Now

Places are strictly limited click here to book your place before your competitors do!