Thursday 12 May 2022

Driving Digital is about digital acceleration, focusing on the success retailers have made of their online channels during the pandemic, and how it’s shaped the automotive industry in both the short and the long term.

We’ll look at the impact the rapid adoption of online sales by both retailers and car buyers has had on the retailing landscape; to understand the opportunities it presents, and to hear first-hand how the leading businesses are driving efficiencies, going electric and green.

Teas and coffees will be ready for you on arrival from 9.30 with registration from 10 am.

Please allow plenty of time to travel across London - Driving Digital will start at 10.30 and finish at lunchtime.

10:00 Reception and networking
10:30  Welcome and event overview Sue Robinson, NFDA
10.45  Owen Edwards  – The UK Economy An economic heavyweight
Owen will talk about the prospects for the UK economy, interest rates and the likely impact of supply and demand issues for car dealers.
11.05  Consumer insights and market overview Ian Plummer, Auto Trader
Ian will provide the latest market insights from Auto Trader, including the key trends in consumer behaviour over the course of pandemic, and how attitudes have changed/remained since forecourts reopened in April.
11.25  Marketing in a Changing World Kim Costello, Pendragon
Kim will talk about how dealers can prepare themselves for the strong economic and social tailwinds facing the sector over the next few months and years. Kim will also contrast the US and UK used vehicle markets.
11.45  Break
12.00  More than Electric Dreams Marc Palmer, AutoTrader
Marc will reveal how consumers are behaving in their search for new and used vehicles.
12.25  “Manners Maketh Fans” Neil Addley, JudgeService
Neil will share how the simple philosophy of treating folk as we would like to be treated ourselves, backed up with numbers.
12.45  “Life in the Fast Lane” - Retailer spotlight Eddie Hawthorne, Arnold Clark
Eddie will share details of Arnold Clarks journey over the last two and a half years - how the business reacted to the pandemic digitally, and its plans going forward.
13.20  Questions to Eddie and the other speakers
An opportunity for the guests to respond to - and bring to life - the research and presentations.
13:25  Summary Neil Addley
13:30 Lunch and event close Sue Robinson, NFDA

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Central Hall Westminster

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