8th September 2021, Villa Park

Driving Digital is about digital acceleration, focusing on the success retailers have made of their online channels during the pandemic, and how it’s shaped the automotive industry in both the short and the long term.

We’ll look at the impact the rapid adoption of online sales by both retailers and car buyers has had on the retailing landscape; to understand the opportunities it presents, and to hear first-hand how the leading businesses are driving efficiencies, going electric and green.

Teas and coffees will be ready for you on arrival from 9.30 with registration from 10 am.

Please allow plenty of time for Birmingham traffic - Driving Digital will start at 10.30 and finish at lunchtime.

10 am Reception and networking
10:30 am Welcome and event overview Sue Robinson, NFDA
Consumer insights and market overview Catherine Faiers, Auto Trader
Auto Trader’s COO, Catherine Faiers, will provide the latest market insights, including the key trends in consumer behaviour over the course of the pandemic, and how attitudes have changed since forecourts reopened in April. Catherine will also share her expectations for the market during the months ahead, including the growing appetite for online retailing and electric vehicles.
Let’s Grow Electric Anita Fox, Facebook
Anita will share the latest consumer research into the sentiment towards EV adoption and the trends according to Facebook.
Electric Vehicles and EVA John O’Hanlon
John will discuss the initiatives taken by the NFDA to help build an electric retailing future as well as his own insight into electrification.
Emerging from Lockdowns Neil Addley, JudgeService
Neil will share insight on buyers, reactions to lockdowns from a customer service perspective as well as “State of the Nation” research based on franchised dealers buyers attitudes.
Digital retailing research Ian Plummer, Auto Trader
Ian Plummer, Auto Trader’s commercial director, will exclusively share the key findings from a brand-new study conducted by ICDP in partnership with the NFDA and Auto Trader. The research will reveal the positive influence online retailing is having on businesses beyond driving sales and enhancing the consumer experience.
Retailer spotlight Mark Lavery, Cambria
Mark will share details of Cambria’s digital journey over the last 15 months – how the business reacted to the pandemic digitally, and its plans going forward.
Panel & Q&A
Hosted by Neil Addley, and with potential guests: Marc Palmer, Auto Trader; John O’Hanlon, Waylands; Anita Fox, Facebook and Mark Lavery, Cambria.

The panel discussion will be an opportunity for the guests to respond to - and bring to life - the research and presentations.
We’ll hear how the retailers responded and adapted to the challenges of the pandemic with digital, the outcome, and in particular, the key efficiencies it helped drive across their respective businesses.

Also, what’s their view on digital and electrification now, five months after physical forecourts have reopened i.e. what lasting impact has it had on their operations and how will electrification impact and shape the future of the automotive industry.

Summary Neil Addley
1:30 pm Lunch and event close Sue Robinson, NFDA

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Driving Digital is at Villa Park, Birmingham

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