Who should attend?

CEO’s, MD’s, Marketing Directors and Digital Directors and Managers. Regional and Franchise Directors and Dealer Principals. Driving Digital is FREE to colleagues working for NFDA Members.

For Non-members a small fee will apply – please click here to register your interest.

For suppliers we ask a small fee of £300 for attendance – please click here to register your interest.

Register Your Interest


When is it?

In the morning on September 8 2021 at Villa Park in Birmingham

That evening it’s the AM Awards at the ICC, Birmingham

Teas and coffees will be ready for you on arrival from 9.30 with registration from 10am.

Please allow plenty of time for Birmingham traffic - Driving Digital will start at 10.30am and finish at lunchtime.

Where is it?

How to get here

Villa Park

Driving Digital is returning to its spiritual home at Villa Park. The stadium is approximately 2.2 miles from Birmingham city centre and is easily accessible from all major road routes and motorway networks.

Key travel advice

Plan ahead and leave more time for your journeys: check timetables and plan your route before you travel to make sure you arrive in plenty of time for Driving Digital. There is plenty of FREE onsite parking and it’s conveniently located just off the A38M.

Please do allow time for the traffic at rush hour.


All arrivals need to park in the North Stand.

Sat Nav postcode for car park permit holders only: B6 6HE
The two nearest train stations to Villa Park are Witton and Aston. The information below is an approximate guide and we recommend you plan your journey at Network West Midlands or visit West Midlands Railway. Aston Station Route end to end destination: Lichfield Trent Valley to Longbridge / Redditch via Birmingham New Street. Duration of journey: Birmingham New Street - Aston: 5 - 10mins; Longbridge to Aston: 27 - 30mins; Lichfield Trent Valley to Aston: 32 - 35mins; Redditch to Aston: 44 - 52mins. Aston Station is approximately 15mins on foot from Villa Park Witton Station Route end to end destination: Walsall to Birmingham New Street Duration of journey and frequency of service: Birmingham New Street - Witton: 9mins; Walsall to Witton: 15mins. Witton Station is approximately 5mins on foot from Villa Park.
Birmingham is serviced by Birmingham International Airport. From Birmingham Airport by Train From Birmingham International Airport, take the train into Birmingham New Street station and hop on to a connecting train to Aston or Witton stations. From Birmingham Airport by Taxi Alternatively, Villa Park is approximately 20-30 minutes by taxi from the airport. Taxi fares can vary depending upon times of day, taxi company used etc.